I started by establishing an objective, a strategy, and keywords based on the design brief.
Next I researched the most prominent competitiors and compared their visual styles.
To define the target demographic, I compiled an audience survey.
Moodboards were created to visually convey the target audience, keywords, and competitive landscape.
I worked on several compositional studies and narrowed them down to the most effective composition. My aim was to reflect the individual and unexpected through a more unconventional composition.
I chose bold and bright colors to reflect the trendy aspect of Beat.box. I paired them with black backgrounds and subtle textures to create a sense of discovery and curiosity.
UI/UX interactions were defined as the composition was finalized.
